My grandmother, and I bet yours, used to tell me all the time that breakfast was the most important meal of the day. I remember going to visit my grandparents in Memphis, and sitting with my grandmother while she had tea. Everyone in the family would come over to the house to chat and eat fruit, bacon and whatever people felt like cooking or bringing over. These were some of my favorite times as a kid (and where I learned you could froth milk then put it on cereal!), but I don’t think these leisurely breakfasts, however wholesome, are what most adults experience. And I know that because I readQuick Service Restaurants, the official magazine of the fast-food industry.
“Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009,” they wrote in 2012. More and more of us are hitting the drive thru or coffee shop for our breakfast now.
Twenty-five percent of McDonald’s sales are breakfast items, up from 15% in 2009. Nineteen percent of Starbucks sales are breakfast foods, and they’re invested $200 million in buying breakfast food brands. Taco Bell saw the writing on the wall and, in 2014, started opening at 7 a.m. for commuters who want breakfast. Their key menu item? The Waffle Taco.
Why are fast food breakfast items selling like hot cakes (or waffle tacos)? Because we’re desperate for convenience. We’re already stopping for coffee … why not a bagel? Or an Egg McMuffin? There are more and better food choices that we can make at the start of our days, but when it comes to fighting for convenience, you can only win by being more convenient.
One of the problems with fast food breakfasts is that they create a habit loop—a powerful, subconscious drive where, triggered by our environment, we buy amped-up, ultra-tasty food that rewards our tastebuds immediately. According to thetop researcherson breaking habit loops, the key is avoiding the cue altogether.
因此，我们必须离开餐厅；否则，如果我们说我们会去邓肯喝咖啡而不得到甜甜圈，那么我们只是在与大脑化学反应和诱人的命运作斗争。
Feeling rushed to get out of the house is a terrible feeling that most of us contend with at least a few times a week, but you can still get a healthy breakfast in if you plan ahead. Putting yogurt and fruit into individual mason jars on Sunday can ensure that you have a convenient option every day of the week. Cooking a quiche on Sunday means you can cut it up into individual servings, put them in glass or plastic containers, and zap them in the microwave when you get to the office.
“Customers are looking for breakfast options that are portable, and save time and money,” revealed a 2014 study by market research firm Technomic Inc. And while I wouldn’t recommend driving and eating, this is the reality of most commuters, who buy one-handed foods like Egg McMuffins and Waffle Tacos.
You can fight back by making your own one-handed breakfast foods the night before (or a week ahead on Sunday), such as quiches in muffin tins, or even your own egg-white-based breakfast sandwiches.
If you love smoothies, but the thought of prepping all the fruit and veggies in the morning is daunting, you can make things more simple and convenient by trying out smoothie blocks.Fruitera将向您的门提供前固定的健康有机冰沙成分，而您所要做的就是用一些水将它们扔进搅拌机中。他们甚至在单份中预先包装。很难比这更方便。
Looking for more on-the-go breakfast ideas you can make quickly at home? Try these:
Mini Whole Wheat Egg Sandwich Recipe
Egg and Hummus Breakfast Wrap Recipe
Flourless Banana Bread Muffins Recipe
健康坚果蓝莓冰沙食谱
清爽的羽衣甘蓝和梨冰沙食谱
Berry Beet Smoothie Recipe
Banana Bread Granola Bars Recipe
肉桂法式吐司早餐包裹食谱
Chia燕麦片早餐饼干食谱
